How to Create a Social Media Buyer Persona [Infographic]
As a business, you need to have a strong understanding of who your customers are.
This means understanding that customers come from different backgrounds, beliefs, and values—there is no one-size-fits-all marketing strategy that will resonate with everyone. Even if you only sell one product, you likely have multiple subsets of customers who all purchase from you for different reasons.
This is why buyer personas are so important—personas will help you visualize and define the various sections of your audience.
Developing accurate, detailed personas will benefit your brand in numerous ways.
Benefits of Personas for Marketing
Creating buyer personas will primarily benefit your marketing team.
Specifically, personas can inform your content and social media marketing. Personas may be “fake customers” but they are derived from real customer data. The reason these personas are so valuable for content and social is because they assign specific behaviors and preferences to certain groups.
This includes preferred social channels, which obviously benefits social media marketing. If you have fully fleshed out these personas, you can begin to craft social messaging that targets specific subsets of your audience. These messages will be much more effective than generic promotions since they speak directly to that audience.
The same goes for content marketing. Once you’ve built personas, you can begin to craft content that addresses specific concerns or challenges those groups have. Not only will this guide content strategy, but it can also reveal potential gaps or shortcomings in existing content.
The benefits of building detailed personas are clear, but just how do you build these valuable marketing personas?
GetCRM has put together a visual that can help.
They view building personas like following a recipe, with steps like:
- Gathering ingredients – collecting all the necessary demographic information you already have in your system.
- Going to the store – conducting interviews and focus groups to gather new data.
- Combining ingredients – discussing data amongst your team to pull out trends and themes.
Check out the infographic below to learn more about building buyer personas.
March 26, 2018