Mobile Consumers in the 21st Century: How is the World Changing? [Infographic]


In the 21st century, we are heavily reliant on the use of technological devices – and that’s no bad thing, especially from the perspective of someone looking to break into the m-commerce (mobile commerce) sector.

With 8.2 billion handheld devices expected to be in circulation by 2018, there’s without question a solid market of mobile consumers to tap into. In an industry which by next year is expected to see a total revenue of $626 billion, there’s money to be made.

With 30% of all e-commerce transactions in Japan already being made on mobiles and as many as a staggering 50% of Amazon purchases completed on phones, there’s already been significant movements towards mobile consumerism becoming a dominant force.


90% of consumers already use their phones at some point along the shopping journey – either to check for items themselves or to do something as simple as looking for shop opening or closing times.

Arguably the area with the most potential impact comes in the form of social media. Facebook alone has a mind-boggling 1.23 billion users – and that’s not even taking the likes of Instagram, Twitter and LinkedIn into account.

Interestingly, it was discovered in a recent survey that just 36% of people trust ads on social networks, but as many as 70% of social media users believe consumer opinions which have been posted online.


The best way to do this might be by employing the use of video advertisement. By 2018, it’s predicted this will account for as much as 69% of all data traffic on mobile devices. The consumers are ready to be targeted, so now’s as good a time as any to begin directing focus towards them.

Are you interested in learning more about mobile consumerism? Check out the amazing infographic below for even more fascinating data regarding mobile data.


Infographic brought to you by: Voucher Cloud

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