How to Write Great Web Content to Increase Blog Traffic
Let’s get one thing straight:
There is just so much content online.
Run a Google search and you’ll be bombarded with thousands of pages talking about the same thing.
As a user, you’re hard-pressed to find the most reliable source of content for your topics of interests.
But as a publisher, you can use this as an opportunity to rise above the noise and attract the attention of your target audience.
“How,” you ask?
By writing great website content!
I know, I know. This is easier said than done.
In fact, there are posts written about this topic that you may have already read in the past!
But really, the only way to build authority online is to produce the most accurate, compelling, and useful content out there.
Lucky for you, I will show you the exact steps on how to do this:
Know your audience
Knowing your audience lets you create content that’s valuable and useful. You want to write something that your audience needs and wants. Thus, it’s best to know their interests.
If you are targeting professional adults with your blog, then write with a mature voice.
Meanwhile, if you’ve got a teenage audience, then it’s best to talk with a youthful and carefree tone. Present facts that cater to their lifestyle so that they can relate to it.
From these examples, it is clear that your tone should match your readers.
And once have a firm grasp of your audience, you can create content that flows naturally.
By personalizing the tone of voice and delivery of your content to users, you can enjoy more engagement and conversions from them!
If you’re running your site on WordPress, you can also use tools to deliver targeted content to readers. Some of the plugins featured in the post help you customize your widgets and sidebars for increased conversion rates.
Grab your reader’s attention by crafting a compelling introduction.
You want to let your reader read on throughout your entire article. One way to do this is by making your first sentences (very) interesting.
You can tell a surprising fact or figure, or perhaps tell a joke or a story. You can also be empathetic to someone’s needs.
Talk about the purpose of your post and explain how it can solve problems your reader might have.
This creates a close bond with the reader and gives them a reason to continue reading.
Keep it clear (but respectful)
Your blog post should be clear and readable.
Clarity is a key ingredient in making content that converts. Without it, your blog post will be confusing and unappealing to readers.
It’s easy to write headlines or sentences that are simplistic in nature. However, doing so makes your post very basic, which could leave readers hanging and wanting for more. Also, there are ideas that you need to convey to readers in a more advanced approach.
Therefore, focus on readability and not too much on being obvious.
Make your content easier to read using variables that gauge the score of your content’s readability. Doing so will help you build a more appropriate content for your target audience.
There are many tools you can use to gauge your post’s readability, for example Readability Test Tool.
If you published the content, go to “Test by URL” paste the URL on the text box and press Enter.
For content that you want to review first before publishing, click “Test by Direct Input” and paste the full text and click the go button.
Choose better wordings
We all have our own writing styles. However, there will always be a better way whether we follow our own style or not. Blogs need to adhere to SEO rules where easy-to-read sites rank high. Don’t complicate your sentences with deep words and jumbled structures.
There’s always a simpler and better alternative to your sentences. It’s best to think twice before writing something. Or perhaps proofread afterward to improve word choices and sentence structures.
There are millions of similar blogs to yours. Give your readers a reason to read your post instead of the others. Be specific and use creative adjectives to spice up your post.
Writing evergreen content is key to having a successful blogging strategy because it always stays relevant. Readers can read and use your post at any time because it doesn’t have any “expiry date.”
You’ll also still get many views long after its publish date. Publish evergreen content as much as possible to make the most out of your blog. Not only does it save time, but effort as well.
It doesn’t matter if you’re the best writer or blogger out there because there’ll always be room to improve on.
You might be the best and you’re confident you’ve written a work of art. But you don’t know if you’ve missed something.
After all, we’re humans and prone to error, right?
So, this is where proofreading comes in.
It’s an essential part of blogging that needs to be implemented always. If possible, proofread your post three to four times to come up with the best content possible.
You can always look for better wording alternatives or more creative sentence structures. It’s also a great way to improve your grammar, especially if you’re a non-native speaker!
Providing value to readers should be your number one priority. Aside from converting, you want your blog to be useful.
What would be the purpose of your blog if it doesn’t provide any value to your audience?
This reason is why you must make your blog beneficial and relatable to your readers.
Provide information that can help them in their daily lives or facts that interest them. Ask yourself how your post can impact their life.
Will it make them more productive?
Is it going to make them healthier or smarter?
How can it change their life for the better?
It’s in answering these questions that you can create content that people want to read.
Have a call-to-action
Place a call-to-action (CTA) at the end of blog posts.
It tells what you want readers to do next.
Do you want them to voice out their ideas in the comments section?
How about subscribe to your blog and register for an upcoming event?
You might also want them to read a related article?
Whichever it is, it’s a sure-fire way to get leads.
The thing you need to know about CTA’s is that you want to condition readers on what to do next.
Sometimes, readers don’t know what they want unless you point it to them. This is precisely your CTA sets to achieve.
Ideally, you need to include the CTA at the end of each blog post so they can take action on it after reading the entire post.
Creating blog posts that convert go beyond writing web content alone.
No matter how good you write, if your blog isn’t as captivating and targeted as it needs to be, it would still be useless.
What I’m saying is this:
You also need to consider SEO to rank and to promote your blog in different areas.
One of the basic tenets of SEO content writing is keyword research.
Basically, you want to mention your keywords on certain parts and elements of your post to make it appear on Google Search for the keywords used.
Part of keyword research is acknowledging the importance of SEO segmentation. You must understand the search intent that each keyword brings to your content.
This goes to show that not all keywords are the same!
You really need to analyze the best keywords to optimize your content.
To help you create optimized content, you need to use the tools featured in this post. Aside from keyword research, they help you cover the following aspects of SEO:
- On-page optimization
- Link building and promotions
- SERP checker
Your blog post will be useless if no one’s reading. And even if you’ve got readers, you’re just wasting its potential if it’s just sitting idly on your blog.
Therefore, promote your content throughout the web.
Social media is a great place to promote as quality posts can easily go viral. You can also try email marketing or do guest posting.
Spread out the word that your blog post exists. Pitch to major publishers to tap onto their huge network.
You want to use the popularity of other influencers to promote your blog posts.
As you can see, writing great web content is a pain.
There are lots of factors you need to temper when writing a great post, one that will rise above the sea of mediocrity you see online.
However, this post covers the variables you need to observe and control when writing the post. So, half of the battle is done for you.
The next step is to put all these into action and create the best possible content for your site.
The question now is, are you willing to put in the work to write the best content?
November 17, 2017
September 3, 2017