How Website Speed Affects Your Bottom Line: Optimize Web Page Load Time [Infographic]
by Guest Author
Improving your website speed and optimizing your page load time is one of the best things you can do if you want to increase conversion rates and build strong relationships with customers. Did you know that a 1-second delay in page load time directly results in a 7% reduction in conversion rates? According to a number of case studies, accelerating page load time has a positive effect on the rate of sales, mobile conversion rate, level of customer satisfaction, revenue, and website traffic.
A case study for mPulse Mobile, a mobile engagement company that focuses on health and wellness, showed that increasing page load time by less than a second can directly influence conversion rates. A mPulse Mobile page that loads in 4.2 seconds and less has a conversion rate of below 1%. If the page load time increases to 3.3 seconds, so does the conversion rate. According to the case study, pages that load in 2.4 seconds enjoy conversion rates of 1.9%.
Yahoo & Amazon
A Yahoo case study proved that reducing page load time by a mere 0.4 seconds can increase traffic by as much as 9%. Similarly, a case study for Amazon.com showed that if the page load slowed down by just 1 second, the retail giant would suffer a loss of a whopping $1.6 billion in sales every year.
If online furniture retailer Smartfurniture.com sped up its page load time, the website would get 20% more organic traffic and a 14% rise in page views. A faster page load would also lead to an improvement in search engine rankings of SmartFurniture by an average of two positions.
Infographic: 12 Case Studies
Take a look at this eye-opening infographic from skilled.co to learn about other case studies on the importance of increasing page load time.