Video marketing is a booming industry, with an increasing number of consumers engaging with videos across a range of websites and social media platforms. Unlike static images or written content, video can quickly deliver powerful branding messages if done correctly. Here’s a guide to how you can make the most of this form of media and drive more consumer engagement for your business.
Know your audience
Making videos for an unknown audience is the same as creating a marketing strategy without knowing who you’re targeting; it simply won’t work. You won’t be able to engage with your audience unless you know who they are, so work out who you’re targeting your videos at so that you can create the content they’ll want to watch.
Plan your content before you start
Once you know who you’re aiming your content at, it’s time to start planning what you’ll create. You need to work out what topics your customers will want to learn about, then plan your video content in a similar way to the way you plan your blog posts or other marketing assets. Collect all the information you want to share with your audience together and work out an engaging and enticing way to showcase this through video.
Experiment with video templates
To test out your ideas, use a video template service to create basic videos that will give you an idea of the process of transferring your ideas into videos, and also show you a rough idea of how the finished product will look. These videos won’t be original or unique, but they can be used as a starting point and a test to see how well your audience reacts. You can put the information you used in your plan straight into the templates, then explore whether these ideas appear popular before you invest in creating quality content.
Work out how you’re going to create your content
It can be expensive and time consuming to create your own video content, particularly if you don’t have any in-house experts in filmmaking and no quality recording and editing equipment. To avoid spending vast amounts of time creating poor quality content, work with an expert corporate video production firm, who will be able to help you to create the perfect video for your company.
Make sure you store your videos correctly
When you start creating video content, you need to make sure that you have an archiving and backup practice in place so that none of the content you’ve worked hard to create gets lost. Use data management software designed for the media and entertainment industry, like Archiware who have a couple of software options, to ensure that your videos are safely stored and won’t get corrupted or damaged.
For companies committed to investing the time, effort and money into a strong video marketing strategy there can be significant benefits. You need to make sure that you do your research and know your audience, so follow the above tips to make sure that your efforts don’t go to waste and you end up with a successful marketing strategy.