5 Vital Social Media Trends That Will Drive Online Marketing In Future
March 11, 2017
in Social Media
Social media has been a household name for several years now and is becoming more intricate. Just when we think we have seen the most creative innovation, something new pops up.
In the last five years, social media users have grown to a third of the world’s population. This is a massive market and there is the danger of your marketing message getting lost in the noise.
Businesses have been forced to put more planning and resources into social media marketing to ensure their message is heard.
The changing trends, tastes and preferences are something that social media marketers need to watch closely.
In this article, we take you through five trends to watch closely in the near future.
For most small businesses, it isn’t feasible to hire a dedicated employee to run your social media marketing. In addition to paying a competent professional a salary, you also have to contend with other payroll costs such as insurance, pension and the like. It’s simply too costly for a small business to take on such an expense. Yet, small companies continue to make this mistake.
The most effective way to run your social media is to outsource the task to a social media management company or freelancer, or, do it by yourself. If you choose the second option, you are in luck because one of the major trends in social media marketing is automation. There are dozens of great social media tools that you can set and forget…at least for some period time. These tools help you prepare your content, queue it and actually have it posted automatically. So, once a week or once a month, depending on your preferences, you simply set aside a few hours to load content into the tool and the tool goes to work automatically saving you time and, a ton of money.
2. Visual Will Be Big
Have you noticed how live video is now all the rage? Well, visual content has become very popular and will continue to be at the vanguard of the social media revolution. Live video has proven to be a potent marketing tool especially for things like events and product launches. However, the real game changer is going to be augmented reality and virtual reality. These two are giving marketers options they never had before. With virtual reality, a prospective holiday maker can sample the destination before they even get on the plane. Augmented reality is helping companies like Ikea to show their customers how a piece of furniture would look in a room. The evolution of visual content is going to be big in future.
3. Greater Personalization
The modern consumer is bombarded by dozens of ads in a single day. Make it a point on one of these days to count the number of ads you encounter from the time you wake up to the time you call it a day. There are ads everywhere; on television, switch on the car radio and you will definitely hear an ad, billboards, newspapers, magazines, websites and social media. This has led people to become somewhat ad blind. Thus, to get through you have to be extremely creative. Just look at the kind of creativity that goes into Super Bowl ads.
The other way to get through is to personalize your message. For someone to engage with your message, it must speak directly to them. Greater personalization is one of the ways marketers are using to break through the noise. There are already a number of tools that use artificial intelligence to tell you what your audience is interested in.
Micro-influencers are people who influence others on your behalf. The may not have a ton of followers but many micro-influencers can lead to a significant boost in engagement. Micro-influencers can be your employees, customers and even social media followers who believe in your message.
5. Native Advertising
Joe Pulizzi is considered by many as the Micheal Jordan of content marketing. One of his most insightful comments to-date is his description of native advertising as “the gateway drug to content marketing”. A gateway drug is described as one which opens the door to using harder drugs. It a pretty befitting comparison to native ads and content marketing. Native ads open the door to more content marketing options. They look and feel almost similar to the medium they run on. Without the “sponsored content” or “advertisement” text, the audience wouldn’t easily identify the content as an advertisement. Native ads are going to be big in future.
Finding the right automation tools, making use of visual content like live video, personalizing content, activating micro-influencers and using native ads will define your success in future. Stay apprised of these and more trends by following bloggers and websites that are at the forefront of social media evolution.
Author on SocialMediaToday.com and Business2Community.com; loves the laptop lifestyle and escaping the 9 to 5. Loves family, entrepreneurship, smartphones and fast cars in that order.
February 22, 2017