Using Social Media to Boost In-store Sales [Infographic]

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Even in 2018, not enough retailers are using social media effectively. This infographic from Colourfast looks at how to use social media to grow your store and bring more customers to your store. When 74% of people are using social media to guide their purchasing decisions, it’s now vital to pay attention to it no matter what industry you’re in. It isn’t just as simple as posting content regularly and you need to work out how to make the content you post really impactful for your store.

It really is about creating a cohesive social media and in-store experience and being ruthlessly consistent throughout both. For example, there isn’t much point of creating engaging social media profiles if the in-store experience does not reflect that. This is why it’s so important for your in-store employees to know what’s happening online so if there are any offers be sure to keep everyone in the loop.

Even the biggest brands are using social media with Kellogg’s regularly running competitions to try to encourage people to post Instagram photos of their cereals. One extremely innovative company called C&A in Brazil showed in-store the number of likes items had on their Facebook page. This is a great way to sell more products as it offers social validation to people looking to make a purchase. The basic message is that if someone sees that a product has a 1000 likes on Facebook it must be good! Information such as this may be the encouragement people need to part with their hard-earned cash.

The key point is that all stores should really be looking at using social media a lot more to draw customers into your store. Have a read through the full infographic now to learn how it’s done. Hopefully, you will take a few useful tips from it. Enjoy!

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