6 Social Media Mistakes to Avoid in 2017 [Infographic]
by Guest Author
Social media has become the largest congregation of the world’s population – with over 2.8 billion active users worldwide as of January 2017. Because of this, social media has become a premier platform for businesses and markets alike. Any business that misses out of the opportunity to put themselves in social media to connect with their offline customers and followers is a huge loss for their further success. Not only that, but social media also allows for wider reach for businesses, contacting their customers (and vice versa) from far and wide, as well as potential affiliates and influencers that can help them make their voice be heard by more people.
As an avenue that promotes freedom of speech and the ability to connect with anyone regardless of location, it’s easy to be the voice of the population. It’s also relatively easy to get ignored by the masses and be substituted for the more relevant or charismatic competitor. A big factor that plays into falling into obscurity lies in the mistakes that users commit with their online presence.
Sprout Social’s survey of more than a thousand Facebook, Instagram and Twitter users found that there are six major social media mistakes that any business can be prone to at any given point. They can result to you losing followers quickly.
This does not necessarily mean that you’ll quickly fall into obscurity by committing these aforementioned mistakes, but it’s still important to note that you might either lose a portion of your audience or have them skip out on you. This is something that none of us want to face. Hence the importance of knowing what social media mistakes to avoid for your social presence to be substantial.
Here are the key takeaways from this infographic by CJG Digital Marketing on the six mistakes to avoid for social media this year:
- Having too many promotional messages
- Posting irrelevant information
- Tweeting too much
- Using slang/jargon awkwardly
- Being too quiet
- Not replying to messages
Learn more by checking out this infographic by CJG Digital Marketing: