Amazing Mobile Marketing Strategy & Statistics for Digital Marketers [Infographic]
The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere.
Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online.
This concept is not in the distant future anymore; it’s upon us and that’s why you need to take mobile marketing seriously.
If you take a look at the world’s 7 billion plus people, more of these people own smartphones than toothbrushes – Chris Warden, ConvinceAndConvert.com
Consumers want immediate and relevant information on their mobile devices and they want it now!
Mobile marketing and a strategy are a must have for survival in the digital world.
We don’t go online, we live online. Here are some mobile marketing strategies and statistics that will astound you.
Mobile Marketing Facts and Figures
- As of 2014 there are More Mobile Devices, 7.2 Billion than the World Population
- As of 2015 More Mobile Searches than on Desktop According to Google
- 40% of the World Population has Access to the Internet thanks to Mobile Devices
- 75% of Americans Take their Mobile Phone to the Bathroom with them
- Consumers using their Smartphones to Shop: 4 out of 5
- 70% of Mobile Searches Lead to Online Action within an Hour
- 52% of Americans use their Devices while browsing In-Store to Research Online
- 80% of internet Users Use Smart Phones to Search the Web
- 93% of People Who Research on Mobile, make a Purchase
- Twitter’s Ad Revenue that comes from Mobile is 86%
- Over 50% of Smartphone Users Grab their Phone as Soon as they Wake Up
- 40% of YouTube views come from Mobile Devices
- Average YouTube Mobile Views per Day – 1 Billion
Mobile Marketing Strategies & Tips
#1. Mobile Friendly Site
A Mobile friendly site is a must; otherwise, you are doomed. Have you seen people in the mall, standing in the street, crossing the street all while using mobile devices?
Making sure your site is mobile-friendly is reasonably easy. Make sure the theme you are using for your website is mobile friendly. You can also use a plugin like JetPack (in WordPress) to make any site mobile responsive. Another option is to hire a web developer/designer to do the job.
Use Google’s mobile-friendly test to get started.
#2. Fast Loading Site, Especially on Mobile Devices
Step 1: Run your site through Google PageSpeed Insights and see how it fares. You can make the suggested changes to improve your results. You don’t have to aim for a perfect 100 score in these tests.
Step 2: Go to Pingdom Website Speed Test to see how fast your site loads. Again, you can make changes to your site based on the recommendations. Most often unoptimized images are the number one culprit for slowing down a site. You can also use GTmetrix to what’s slowing your site down.
Top 3 Tips for Improved Page Speed
- Image Optimization – Install a plugin like Optimus to better manage your images
- Implement a CDN – Content Delivery Networks can speed up content delivery regardless of which country the user is located in. You can try a free CDN like CloudFlare.
- Caching Plugin – Some content on any website is static and they never change and a caching plugin like W3 Total Cache can help cut down page load time.
If you don’t know how to implement these changes to speed up your website then get help by hiring a web developer.
#3. Clear Call to Action
Call to actions (CTA) are buttons or images that ask the users to take a certain action by clicking on them. This could be ‘Buy’ something or ‘Download’ an eBook or even ‘Join’ a mailing list.
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#4. Include Contact Information
Make it easy for mobile website visitors to see your contact details. This could be email, phone number and/or address. Having a simple ‘Contact Us’ form in the top navigation also helps visitors connect with you.
#5. Take Advantage of Social Share Buttons on Mobile Devices
If you don’t have social share buttons that are easy to use on mobile devices then you are losing a big opportunity to get social. You should also display social follow buttons prominently on mobile devices.
#6. Use Mobile Optimized Emails
Most smartphone users get up in the morning and they reach out to their mobile devices. They check the time or switch off their alarm. The next thing they do; check their emails. So if your emails are not optimized for mobile you are losing out yet another digital marketing opportunity. Most modern email management tools have ready templates and tests you can use to make sure you are ticking this box.
#7. Create a Mobile Marketing Strategy
Having no strategy is like going to war without a plan. You might as well toss a coin unless of course, you have Achilles on your side. Your mobile strategy will define how you will target mobile users, which country/region, what platform to advertise and the budgets for each campaign .
#8. Include Paid Social Marketing Campaigns
Did you know you can target mobile users on social media as well as search engines? The platforms and the budget for this activity should be defined in the mobile marketing strategy.
#9. Leverage Native Advertising and In-App Advertising to Reach Target Audience
Mobile app usage has skyrocketed. How can marketers use this to their advantage? Well, you can advertise in apps. Did you hear about the coffee shops and pizza stores using ‘Pokemon Go’ to advertise?
#10. Incentivize Mobile Users with Special Offers and Promotions
Some marketers are providing mobile users with special coupons and offers to be used on their mobile site or to make an in-app purchase. Incentivizing mobile users can bring in more mobile users.
#11. Remove Barriers to Purchasing on Mobile Devices like Complicated Design and Payment
User Experience (UX) in mobile web pages are soon going to be more important than desktop sites. This is especially true when it comes to landing pages, payment processing and contact forms.
#12. Consider Including SMS Marketing Campaigns
SMS messages are not that sexy anymore but that does not mean they have lost their effectiveness.
Make your mobile web design as simple and user-friendly as possible. Don’t think mobile last but think about it first as that’s where the future is taking us. Be mobile first, ready and responsive. Make sure your digital marketing strategy takes mobile marketing into consideration.
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February 22, 2017