How To Improve Your Local Search Traffic and Rankings using Local SEO
When you are designing a website for a local business, it is essential to ensure that you draw traffic from your region. There are some simple steps that you can take to maximize the amount of local traffic to your website. This will serve to increase the numbers of customers and clients you get to your business. Here are some tips to increase your online traffic for local search rankings:
1. Pay Attention To The Keywords You Target
The keyword that you choose determines how high a page (in your website) shows up in Google’s search rankings for people typing in certain searches. Choose keywords that incorporate the name of your city, town, county, or region in conjunction with the service you provide. This will help to draw in local visitors to your page.
Once you have selected some keywords, it is important to include them in your content (keyword density) anywhere between 1-3%.
While it may seem like a good idea to have an exceptionally high amount of keywords, it isn’t. When an individual has a keyword density in their content of greater than 3%, they risk having their page removed from the search results of major search engines. To learn more about keywords research for local SEO, check out this post on Moz.
2. Include Contact Information On All Of Your Pages
It is important that people are able to see your contact information, but it’s also important that it’s easily visible to search engines. Search engines tend to rank pages higher for local web traffic when contact information is visible on all pages. Here are some important bits of contact information to include:
- A telephone number
- An address
- An email address
- Your company name, if applicable
3. Complete Your Google Business Profile
Not only will finishing your Google business profile help to promote your business, but it will ensure that you rank higher in Google for local visitors. If the information in your Google business profile and the reviews of your business are positive, this will do a great deal to promote your business and increase local search rankings.
4. Produce Quality Content
When you are looking to increase the local search rankings of your website, having high-quality content on your web page is essential. This is one of the most important rule of local SEO. Maintaining a blog that consistently publishes good quality content is a must. You can also incorporate infographics, eBooks, case studies, podcasts and videos.
5. Find Experts On SEO For Your Area
There are experts that specialize in local SEO, and chances are, you can find local SEO experts right in your area. When you find a local SEO company, you will be able to talk directly with the professionals that will be working on your website prior to hiring them. This can ensure that you find the right people for the job.
Before you hire a local SEO expert, it is essential to look into the businesses’ reviews. You can find them on major review websites, such as Yelp and Google. However, it is also possible to speak with other local businesses to find a reputable SEO service in your area.
In addition to making sure that a service is reputable, it’s important to compare prices. There can be significant variability in pricing between different SEO companies within your region.
If you live in an area where you cannot find local SEO experts, it’s possible to get help to improve your local SEO from professionals that are located outside of your area. Before hiring anyone that you have not met in person, there are some important things to keep in mind.
First, make sure that the website appears reputable. It is further evidence of the company’s reputability if there is a physical address listed. Finally, it is important to look for reviews of any SEO company you hire. While this is essential for anyone looking for an SEO business, it is even more important for people looking for a business outside of their area.