How to Save Time on Social Media Marketing?
September 21, 2016
Digital marketing can be a time-consuming – yet important – process. Between developing email campaigns, creating SEO strategies, and pulling data, there is a lot to do in the digital marketing world to keep a business going.
And one of the biggest culprits for taking up a marketer’s time? Social media.
Social media is a great way for companies to interact with customers, get feedback, and push new content. But because timelines and news feeds have such a quick turnaround time, they need to be constantly updated if you want to get maximum results. This means you need to be prepared with a social media strategy, content to post, and will need to actually spend time posting and responding to comments on your posts.
This is a time commitment that can easily add up.
Here are a few things you can do to save time on social media marketing process:
1. Create a Detailed Plan
While creating a detailed plan will take some time to complete, it will allow you to work more efficiently while you carry out that plan. Planning what you’ll post and when you will post it for a few days or weeks means that when the time comes, you are ready and prepared. This can drastically cut down the amount of time you waste coming up with something to say when it’s time to send out a new status or post.
Having a detailed plan will also help your social media marketing work more efficiently. Planning your posts gives you time to really think through the content and create something worth reading or sharing, which will make your followers happy and potentially turn them into customers.
2. Use Automation Software
Once you’ve created your social media plan, upload what posts you can into your automation software. Programs, such as Hootsuite and Buffer, allow you to schedule social media posts so that you can simply set the software and leave it be.
While automation software is great for scheduling “reminder” posts, such as to check out an old blog or to remember to sign up for the newsletter, you shouldn’t rely on an automated software service to do all of your social media. Your followers will still want to see that a human is on the other side of the computer. If you’re only posting robotic responses, you’re going to lose some fans.
3. Focus Your Platforms
While having a strong social media presence is important, it is better to have one or two extremely strong platforms than five or six pages where you barely post. While Twitter and Facebook are usually the bare minimum for most companies, consider what you are selling, what your industry is, and if there are any platforms you don’t need to focus on right now.
Once you get your Facebook, Twitter, and potentially Instagram under control, then you can think about expanding your social media presence. For now, if you don’t need a YouTube channel, Tumblr, or Snapchat, don’t try to keep up with it. Drop them and give yourself more time to focus on the social media platforms that are really important.
4. Share Similar Content
Social media is about engaging, interacting, and connecting with other individuals. Although you may be posting as a company, this doesn’t mean that you’re off the hook for starting conversations with your fans, followers, and friends. You should be checking in on responses, what others are posting, and how you connect with those individuals. This cannot only create new relationships but can also give you an opportunity to take a break from your posting schedule.
If you feel like you’ve been inactive on social media for too long or you just can’t come up with new content to post, browse around the platform to find something relevant that you can share. By sharing content from another individual, you’re staying relevant, creating a connection with the original poster, and expanding your relationships with followers and other businesses. While this strategy should not take up more than about 20% of all your posts, it can give you a much-needed break or allow your plan to stretch over longer periods of time.
5. Evaluate Your Posting Schedule
If you’re already following all these tips and you’re still wasting too much time on your social media, then you may just be posting too frequently. While you want to stay relevant and give your followers something to read, posting too much can actually hurt you. If you are taking up too much of an individual’s feed, they may decide you’re being too annoying to follow – especially if you’re not always posting new content.
The recommended posts per social media platform include;
- 5 times a day on Pinterest,
- 3 posts per day for Twitter,
- 3 times a day on Google+,
- 2 posts per day for Facebook,
- 2 posts per day for Instagram, and
- 1 post per day for LinkedIn.
- Your company blog should focus on posting about 2 blogs per week.
These numbers may be slightly higher or lower depending on your following and level of engagement.
Your social media pages are important, but so are your other business processes. If you are spending too much time creating a social media strategy and posting, it may be time to reevaluate what you’re doing and free up some time for you to work on other projects. Take a look at your processes, determine if there are any tasks that can be eliminated or repurposed, and then begin creating your detailed social media plan. When you work more efficiently towards creating a social media strategy that works for you, you will start to feel less pressure but also see more benefit.
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Author on SocialMediaToday.com and Business2Community.com; loves the laptop lifestyle and escaping the 9 to 5. Loves family, entrepreneurship, smartphones and fast cars in that order.
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