8 Tips To Boost Your Business’ Engagement On Social Media
August 17, 2017
in Social Media
Social media is the best way to market your business, so engagement is vital. The more you can keep your readers interested in what you have to say, the more customers you can bring in. With social media giving you access to a larger audience than ever before, you’ve got to be sure that you’re engaging with them. Here are 8 tips that will help you boost your engagement and get more business coming in.
1. Use Images in your Posts
It can’t be overstated just how important images are in your posts. These can come in various forms, from images of your products, stock images that illustrate the point you’re making, and infographics that teach the reader something as they’re being entertained. Images are proven to improve engagement, and it’s easy to see why. They help draw the reader in and get them interested in what the post is about.
The best part is that images are easier to come by than ever before. You can make your own infographics and images by creating them on sites such as Canva. If you want to buy images in, there’s no shortage of places to buy high quality images from. If you want to photograph your products, it’s easy to take good shots or get a professional to take them for you. Take advantage of the opportunities you have as a business owner.
2. Focus on SEO
You’ll be aware of how SEO affects your website, but did you know that it also has an effect on your social media posts? Google will rank your posts the same way they’d rank any web page, so it’s important to keep your SEO tactics in mind to ensure that you’re getting the exposure you need.
This includes keeping an eye on your keywords, making sure that they’re not over stuffed into your posts, and they’re carefully picked to find you the audience you want. As well as this, make sure you’re writing good, long form content, as it tends to rank better. Finally, take advantage of platform specific features, such as tagging or @replying to get more views on what you’re writing.
3. Hire Qualified Writers to Create Good Content
Now, of course you need to be creating high quality content to get readers to keep following you on social media. You can keep trying to do it yourself, but it’s fast becoming a full time job. The best thing to do is to hire a qualified writer and editor to create your content for you.
The right editor can write, edit, and produce regular content that you can use on social media every day. That means you need to pick someone you’re happy to work with, so select your writer carefully and don’t be afraid to test a few out. If you’re not sure where to start looking, try out a few different freelancing sites such as:
4. Implement Social Media Sharing Buttons
As a marketer, you’ll be sharing the posts that you write on your website on social media, as a matter of course. However, you’ll get a lot more shares if you allow readers to share directly from the post itself. You would have seen many blogs using social media sharing bars, which help readers share the post directly to their feeds. If you want to get ahead on social media, you need one too.
There’s plenty of plug-ins available that do this for you, so take a look at what’s available for your platform and experiment with one that looks good for you. If you do this, you’ll find that your readers go up by a large margin. As well as this, you can control, how the post is shared. For example, you can control what title or caption it’s shared with. Make sure you play around with it and get it working just right for you.
5. Use Brand Advocates and Social Media Influencers
Don’t underestimate the influence big names can have on social media. Just look at the Kardashian family. They have basically built their brand on sharing brands on social media, and businesses that work with them see huge jumps in sales after they work with them. You don’t have to be paying out that kind of money, but it will definitely help if you have an influencer on board.
The best way to get to work with one is to create a mutually beneficial deal. For example, if you’re a charity, you can get some well needed exposure, while the influencer gets to boost their own brand by working publicly for a good cause. Pick your influencer wisely by looking at their audience, and deciding whether they’d be interested in your product. If they would be, you can find yourself a good number of new followers.
6. Focus on Quality rather than Frequency
Conventional wisdom dictates that the more you post, the more you’ll be able to get new followers on social media. In fact, that’s not as true as you think it is. The problem is that it works, as long as you can keep a high level of quality up. If that level starts to slip, then you can actually start losing readers.
The best thing to do is reduce the amount you post but focus on the quality you’re putting out. Make sure your posts are well written, and cover topics that your audience are interested in. Make sure you’re paying attention to writing quality, too. Use tools like Easy Word Count and Grammar Checker to check length and spellings before you post, so you can post good copy without an editor.
7. Study what your Competitors are Doing
You’ll have your competitors online, and sometimes it’ll feel like a real struggle to keep your followers when they’re succeeding. If they’re doing well though, what you should be doing is watching how they work, and pulling from their tactics.
Look at what they’re doing, by using tracking tools to really take apart their online strategy. Look at the keywords they’re using, what time of day they’re posting, what audience they’re aiming their posts at. If you can channel some of this into your own posts, then you can steal some of their thunder and show their audience just what you’re made of.
8. Look at what your Audience is Sharing
Finally, if you want to know what your audience is into, then you need to engage with them. Look into what they’re sharing online. Talk with them on your page. What are they into? What are they looking for from you? The more information you can gather from them, the better.
It’s always a good idea to talk to your audience in general. They’re always more engaged with you if you’re talking to them, and treating them as equals. You’ll learn more, and you’ll be able to give them exactly what they’re looking for.
These 8 tips will help you get ahead on social media. As it’s such an important space to be competing on, you need to be sure you’re giving the audience what they want. Pay close attention to these tips, and you’ll succeed.
Author: Sharon Conwell has been a content marketer and ghost writer at over 20 online projects. She’s specializing in content creation and optimization. She loves coffee, tulips and her Shih Tzu named Bobby. Feel free to contact her on her blog MyWritingWay.com
March 26, 2018