16 SEO FAQ’s for Anyone New to Online Marketing [Infographic]
Usually, a website will contain hundreds of links, both internal and external. Due to the number of links on a site, it can sometimes be difficult to keep track of them all and make sure they are all going where they are meant to go. This especially applies to external links. If the end location of a link is deleted or removed, then the link on the site will simply lead to a missing page. This is known as a broken link and create a bad user experience for the potential customer. If someone is on your site and repeatedly find links that lead to nowhere, it will not be long before they give up and visit a site where they are going to have more luck. Broken links will also limit the flow of link value, which can lower an SEO ranking. The best way to get around this problem is to go through your website and check for any broken links on a regular basis. This may be a long and time-consuming process, but can be an integral part of the SEO process, so will certainly be worth the effort in the long run.
If you don’t want to trail through a website by eye, then there are several free tools that are available on the internet for people to make use of. Some of these include deadlinkchecker.com and brokenlinkcheck.com. Both of these will make the checking process a whole lot easier. If you find a broken link, then you should remove or update them as soon as possible to create a better user experience. The more broken links there are, the more likely it is that search engines will give a lower rank.
Although for the most part, lots of links are a good thing, there can be too many links on the page. Having too many links on a page can decrease their value, and actually, make a user less likely to click on them. The best course of action to take is to only use relevant links on the page, the recommended limit being 100 links per page.
Link building can be quite a confusing thing to grasp if you are new to SEO, especially because the landscape of SEO and link building is constantly changing. Link building is the process of gaining hyperlinks from other websites that lead to your own. They are important because search engines use these links to crawl the web. There are many different ways in which these can be acquired, and these can vary greatly in difficulty. Those in the SEO field will generally agree that link building is one of the hardest factors when it comes to building an SEO strategy.
There are two main ways in which a search engine will use a link, the first of which is to help discover brand new web pages, and the second is to determine how well a page should rank in their results list. Search engines like Google will look at how many links there are pointing to a certain web page from external websites and the quality of these websites. A general rule is the more high-quality external links there are pointing towards your website, the more likely you are to rank higher in the rankings of a search engine.
There are many dos and don’ts when it comes to link building for a website, and more dos and don’ts when it comes to SEO as a whole. SEOjury.co.uk does a great job of explaining them in detail and help you on your way to SEO success.
January 10, 2018